Wayfound Group logo with mountain and trees illustration and the tagline 'find your impact' on black background.

Who We Are

Wayfound Group partners with mission-driven leaders to navigate complexity, unlock creativity, and build transformative solutions that create lasting impact.

The Problem We Solve

Mission-driven organizations face an urgent need to address growing challenges with limited resources, while balancing immediate demands with long-term vision. Many struggle to step out of reactive cycles and design intentional strategies that drive sustainable impact.
Wayfound Group helps break this cycle.

Hi, I’m Aaron.

A man hiking with a dog in a mountainous area during snowfall, with snow-capped peaks in the background.

Aaron Witzke is a strategy and learning consultant

. . . with over 12 years of experience helping mission-driven organizations chart bold, actionable paths forward. He holds a Masters Public Affairs from the Indiana University Public Affairs and has led strategic initiatives at the local, national, and international level. Through Wayfound Group, Aaron combines tested frameworks with curiosity and care to unlock creativity, strengthen organizations and drive impact.

Find Your Impact

Find Your Impact

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WHAT MAKES WAYFOUND GROUP DIFFERENT

Wayfinding Framework for Impact-Driven Strategy
Helping organizations embrace adaptability and future-proof their work.

Shared Success Pricing Model
Investment structures that align with impact outcomes.

Creativity & Heart-Driven Approach
We balance best practices with real-world mission alignment.

Rooted in Strategy, Built for Action
Our work doesn’t sit on a shelf—it creates real change.

OUR SERVICES

  • (01) STRATEGIC PLANNING

    We help organizations clarify vision, define strategic priorities, and build actionable roadmaps that connect long-term impact with day-to-day execution.

  • (02) ORGANIZATIONAL LEARNING & DEVELOPMENT

    From facilitation to curriculum design, we support teams in building capacity, deepening alignment, and embedding learning practices that strengthen mission delivery.

  • (03) INNOVATION & INITIATIVE DESIGN

    We collaborate with clients to design and launch new programs or initiatives grounded in a strong theory of change and tailored to community and funder needs.

  • (04) MESSAGING FOR IMPACT

    We shape language and tools that inspire investment and engagement—from case statements and campaign messaging to stakeholder communications.

  • (05) LEADERSHIP COACHING & ADVISORY

    We walk alongside executive and emerging leaders, offering thought partnership and creative problem-solving rooted in real-world nonprofit experience and systems thinking.

Let’s work together

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!